Better Cotton Initiative
PUMA partners with The Better Cotton Initiative/BCI to improve cotton farming globally. We are committed to sourcing 100% of our cotton as ‘more sustainable cotton’ by 2025. In 2021, we achieved 99%. This includes Better Cotton, organic cotton and recycled cotton. More than 2 million farmers across 21 countries are working hard to produce a growing supply of Better Cotton by minimizing the harmful impact of crop protection practices, using water efficiently, caring for the availability of water and the health of soil, conserving natural habitats and preserving the quality of fiber. Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’.