ONLY SEE GREAT
PUMA UNVEILS “ONLY SEE GREAT” BRAND CAMPAIGN TO SPARK OPTIMISM AND SELF-BELIEF
PUMA takes consumers into the minds of its athletes and ambassadors with its new brand campaign ‘Only See Great’, to spread a vision of hope, optimism and self-belief. It will explore the career path of our brand ambassadors, as they will talk about their own journey to striving for greatness, listening to their hearts, and finding a vision that no one else can see. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.
In a video interview with PUMA, the world record holder and retired Jamaican sprinter Usain Bolt speaks about his extraordinary athletic performances, starting from the very first successes and setbacks to becoming a legacy.
PUMA talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of the company’s “Only See Great” campaign. Apart from being one of the most successful Formula 1 drivers, Lewis Hamilton is also a philanthropist who wants to use his positive influence for the better.
Three-time MMA world champion and PUMA Ambassador Joanna Jędrzejczyk talks about her vision of mixed martial arts, her training approach, her victories and what it means for her to be part of PUMA’s“Only See Great” campaign.
“What separates being good from being great? It’s all about standing your ground and walk it like you talk it. It doesn’t matter how hard the road is, you have to get it. Per aspera ad astra!” –Joanna says.
The campaign idea was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said:
"I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last."