REFORM 

TURN INTENT INTO ACTION

 

Some say the world is changing too fast. We say it’s not changing fast enough. Injustice. Discrimination. Inequality. These issues are not slowing down. So neither will we. 

Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. Individuals like former Olympian Tommie Smith, who inspired all races, religions, and nations to join together around justice and acceptance for all. 

 

In 2018, we established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture. To stand up against the broken U.S. criminal justice system, fight for LGBTQ+ rights, and push for Gender Equality. To support leaders and organizations who inspire real change with real action.

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BLACK LIVES MATTER.

We want to make our position very clear—we do not tolerate racism, bigotry, or police brutality.

 

We will use our platform to help create change. Amplifying all Black voices within our PUMA family. Promoting actions that lead to meaningful change. Listening and educating ourselves about the issues. And donating to and supporting organizations and initiatives that support the Black Lives Matter movement.


We need to do more, and we will. But know that, above all, we’re here to listen, learn, and #REFORM.



SWIFT JUSTICE FOR THOSE NEVER GIVEN IT.

Racial and social imbalances have led to criminal justice systems that are anything but just. That’s why PUMA supports organizations like REFORM Alliance and the ACLU to advocate for meaningful changes to a broken system. 


 

ACLU

The ACLU’s mission is to defend and preserve the individual rights and liberties guaranteed to every person in the United States by the Constitution and laws of the United States.

Inner City

INNERCITY WEIGHTLIFTING

InnerCity Weightlifting is a Boston-based gym that aims to replace segregation and isolation with economic mobility and social inclusion, disrupting the system that leads to urban street violence.

REFORM

REFORM ALLIANCE

The goal of the REFORM Alliance is to dramatically reduce the number of people who are unjustly under the control of the criminal justice system – starting with probation and parole.

Travy van Martin

TRAYVON MARTIN FOUNDATION

The Trayvon Martin Foundation is committed to ending senseless gun violence, strengthening families through holistic support, S.T.E.M. education for women and minorities and mentoring.

DON’T JUST MARCH. RUN TOWARDS CHANGE.

Living without discrimination should not be open to debate. That’s why PUMA is working with human rights nonprofits like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities.


 

The ACLU’s mission is to defend and preserve the individual rights and liberties guaranteed to every person in the United States by the Constitution and laws of the United States.

BAGLY

The Boston Alliance of Gay, Lesbian, Bisexual and Transgender Youth, is the oldest youth-led, LGBTQ+ support organization in the United States. They are committed to creating, sustaining, and advocating for programs, policies, and services for the LGBTQ+ youth community.

FOOTBALL V HOMOPHOBIA

FvH is an international initiative that exists to challenge discrimination based on sexual orientation gender identity and expression at all levels of football.

THE TREVOR PROJECT

The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning young people under the age of 25.

GENDER EQUALITY AT UNEQUALED SPEED.

Gender equality is a fundamental human right that we can’t afford to get wrong. That’s why PUMA supports organizations like Women Win and Manchester City, which are pushing to make sure women have equal access to opportunities and strong role models to look up to.


 

Manchester City

We partnered with Manchester City’s #SameGoals campaign which encourages young girls to play and stay in football. We also provide support for the global Cityzens Giving Young Leaders Summit and City in the Community initiatives.

WOMEN WIN

Women Win is the global leader in girls’ and women’s empowerment through sport. They leverage the power of play to help adolescent girls and young women build leadership skills and become better equipped to exercise their rights.