REFORM
TURN INTENT INTO ACTION
Some say the world is changing too fast. We say it’s not changing fast enough. Injustice. Discrimination. Inequality. These issues are not slowing down. So neither will we.
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. Individuals like former Olympian Tommie Smith, who inspired all races, religions, and nations to join together around justice and acceptance for all.
In 2018, we established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture. To stand up against the broken U.S. criminal justice system, fight for LGBTQ+ rights, and push for Gender Equality. To support leaders and organizations who inspire real change with real action.
BLACK LIVES MATTER.
We want to make our position very clear—we do not tolerate racism, bigotry, or police brutality.
We will use our platform to help create change. Amplifying all Black voices within our PUMA family. Promoting actions that lead to meaningful change. Listening and educating ourselves about the issues. And donating to and supporting organizations and initiatives that support the Black Lives Matter movement.
We need to do more, and we will. But know that, above all, we’re here to listen, learn, and #REFORM.
SWIFT JUSTICE FOR THOSE NEVER GIVEN IT.
Racial and social imbalances have led to criminal justice systems that are anything but just. That’s why PUMA supports organizations like REFORM Alliance and the ACLU to advocate for meaningful changes to a broken system.
DON’T JUST MARCH. RUN TOWARDS CHANGE.
Living without discrimination should not be open to debate. That’s why PUMA is working with human rights nonprofits like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities.
GENDER EQUALITY AT UNEQUALED SPEED.
Gender equality is a fundamental human right that we can’t afford to get wrong. That’s why PUMA supports organizations like Women Win and Manchester City, which are pushing to make sure women have equal access to opportunities and strong role models to look up to.
